PaolaB
Some things are indefensible
There are some corporate outrages so big, persistent, pernicious and easily verifiable that any PR strategy to make the company or...
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PaolaB
Apr 26, 20233 min read
CBI defender can't wear two hats
A few days ago, as the CBI was imploding in real time in the most spectacular show and tell on how NOT to deal with a mounting crisis, I...
PaolaB
Apr 6, 20233 min read
Making sure the message lands
If you have had any media training you’ll already know that much time is spent on concepts such as crafting a message, creating the...
PaolaB
Jan 19, 20232 min read
Empathy is a superpower- ask Jacinda
New Zealand’s Prime Minister Jacinda Ardern shocked the world with her unexpected resignation today. Sad as I am to see her go I can’t...
PaolaB
Jan 10, 20232 min read
Your peers are not your audience
What worries you the most, when you imagine yourself in front of the camera or the radio mic, about to be interviewed? For people unused...
PaolaB
Oct 17, 20223 min read
Guess what? The world needs experts
Two an a half years ago, just as I was about to launch this website and formally begin the HerSayMedia journey, the world shut down....
PaolaB
Feb 28, 20202 min read
The media doesn't work for you
Yes, you are clever and you might have the right answers but the onus is on you to engage with the media in the right way.
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