PaolaB
Interviews should have the power to move
The truly skilled media operator will be able to make her audiences feel something.
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PaolaB
Jun 182 min read
Women Who Know Too much - Tricks for Effective Communication
Context is what most ordinary people lack. This is what experts should concentrate on as they give media interviews.
PaolaB
Jan 222 min read
Go on, answer the question!
I was recently mesmerised, not for the first time, by a radio interview with Meredith Whittaker, President of the not-for-profit...
PaolaB
Jan 112 min read
Controlled fury is powerful: use your passion!
I was recently asked by one of my female clients whether it is helpful or counterproductive to speak with emotion during a broadcast...
PaolaB
Sep 26, 20233 min read
Even space needs star communicators
We can all agree that it takes a great talker to make lime plaster sound exciting. But the wrong person, with the wrong tone of voice and...
PaolaB
Sep 8, 20232 min read
The media doesn't work for you- Politician Edition
One of the first ever posts I wrote for this website was a reprimand to experts bemoaning the lack of media cooperation in the spreading...
PaolaB
May 18, 20233 min read
Some things are indefensible
There are some corporate outrages so big, persistent, pernicious and easily verifiable that any PR strategy to make the company or...
PaolaB
Apr 26, 20233 min read
CBI defender can't wear two hats
A few days ago, as the CBI was imploding in real time in the most spectacular show and tell on how NOT to deal with a mounting crisis, I...
PaolaB
Apr 6, 20233 min read
Making sure the message lands
If you have had any media training you’ll already know that much time is spent on concepts such as crafting a message, creating the...
PaolaB
Mar 28, 20232 min read
You’ve got the power
All media trainers stress the importance of looking and sounding ‘authoritative’ in front of the camera or the mic but where does...
PaolaB
Mar 15, 20234 min read
It’s both the timing and the sequence
Have something to say? Pick the right time to say it, having lined up the right person to do the talking.
PaolaB
Feb 22, 20232 min read
Women making a noise
If, like me, you’re lucky enough to have lived to see your peri-menopause years you might be acutely aware of the phenomenon of older...
PaolaB
Jan 19, 20232 min read
Empathy is a superpower- ask Jacinda
New Zealand’s Prime Minister Jacinda Ardern shocked the world with her unexpected resignation today. Sad as I am to see her go I can’t...
PaolaB
Jan 11, 20233 min read
A stellar performance can reframe a space disaster
Last night Channel Four News had a segment on the failure of the UK’s first space mission, when a rocket carrying the first satellites...
PaolaB
Jan 10, 20232 min read
Your peers are not your audience
What worries you the most, when you imagine yourself in front of the camera or the radio mic, about to be interviewed? For people unused...
PaolaB
Oct 17, 20223 min read
Guess what? The world needs experts
Two an a half years ago, just as I was about to launch this website and formally begin the HerSayMedia journey, the world shut down....
PaolaB
Feb 28, 20202 min read
The media doesn't work for you
Yes, you are clever and you might have the right answers but the onus is on you to engage with the media in the right way.
PaolaB
Feb 26, 20202 min read
Yes you can
I wish I had saved a tenner each time a female expert told me she did not feel she was the right person to field a media request.
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