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HerSayMedia founder Paola Buonadonna's three quarter portrait.

HerSayMedia

A coaching and media training service for female experts and campaigners

Ready to overcome self-doubt and bring your specialist knowledge to a wider audience? Looking for practical tips to shine in broadcast interviews? HerSayMedia will help you develop the habits and skills you will need to step up to centre stage.

Beat impostor syndrome | Burnish your message | Become media ready

Head and shoulder portrait of HerSayMedia founder Paola Buonadonna, smiling

About Me

I'm Paola Buonadonna, a London-based former broadcast journalist and communications professional. For the past twelve years I've been working with experts and campaigners in various fields who seek to sharpen up their message for a wider audience. I'm particularly passionate about boosting the confidence of female experts and campaigners, so that more diverse perspectives are represented in the media.

My Services

I cater to organisations eager to fulfil the potential of their female experts, campaigners, managers or stakeholders as part of their internal training or their Continuing Professional Development plan, as well as to individuals who wish to boost their broadcast media skills. I'm available for one-to-one consultations and  workshops, in presence and online.  All sessions are tailored to your requirements and I will make myself available to you for post-session tips and catch-ups.                 Contact me today to tell me what you need!

Group portrait from an HerSayMedia workshop

Confidence building

Drawing from my own broadcasting experience I will help you to demystify the media, explore your reservations and fears and find your voice.

Translating expertise

With role-play and mock interviews I will help you translate your expertise and lived experience into media-friendly language and sharpen your message for maximum impact.

People sitting at desks watching a demonstration during a workshop
A mock interview being played back for the participants on a large TV screen.

Broadcast interview tips

I will share with you my tried and tested broadcast interview tips to help you prepare for - and shine through - radio and TV interviews, both pre-recorded and live.

Testimonials

Here are some testimonials from HerSayMedia clients

Marta Paczos

Research Economist

"With her energy, enthusiasm and journalistic know-how Paola helped me bring my research out of the seminar room to TV and radio studios during my time at the National Institute of Economic and Social Research. Thanks to Paola I went from being a reluctant media performer to a confident and outspoken one."

Portrait of Research Economist Marta Paczos

The HerSayMedia Comms Blog 

More interview tips and tricks inspired by recent real life examples
of what works (and what doesn't).

"The problem with communication is the illusion that it has taken place."

Attributed to G.B. Shaw

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